Marketing Manager (Plastics & Elastomers)

ChemPoint

October 2021 to Present

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Develops and executes the customer-facing strategic marketing plans in collaboration with suppliers and product management teams. Lead the development of principles and processes to scale the digital marketing division for the Plastic and Elastomer industry vertical within ChemPoint.

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• Conducts market analysis to identify key trends and target markets

• Developed multi-year marketing strategies for 18 global chemical suppliers

• Demonstrated growth in sales across the full digital marketing channels

• Led multichannel digital campaigns, achieving triple-digit growth in sales leads annually

• Communicated regularly with key stakeholders to review performance and objectives

• Defines customer segments and determines target markets

• Develops value propositions, brand value, and messaging framework

• Foresees new digital marketing channels for optimization

• Executes plans to generate demand and brand awareness

• Analyzes the best marketing channels for strategic execution

• Launches channel campaigns (SEO, SEM, Email, PPC, and social media)

• Manage budgets and project plans to ensure campaigns launch on time & meet objectives

• Build & execute demand generation campaigns across paid, owned, and earned channels

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National Marketing Manager

CDK Global 

July 2019 to October 2021

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Responsible for managing and strategizing marketing plans for an array of automotive dealership brands. By creating newsletters, traditional marketing pieces, and email content that focus on sales and services in order to drive revenue. Daily collaborations with 3rd party vendors and dealer management in order to comprehensively plan, design, and implement an overall digital marketing strategy.
 

• Develop a comprehensive email program for both prospects and existing clients

• Experienced in project management in order to drive campaign launches with multiple stakeholders

• Responsible for product and brand management

• Establish KPIs and benchmarks against which national CRM/demand generation performance is tracked and reported

• Devise strategies to drive online traffic to the company website, as well as develop and manage digital marketing campaigns

• Identify target audiences and grow email lists in partnership with the digital marketing team

• Conceptualize, design, and implement direct email and newsletter marketing campaigns

• Perform quality assurance on all emails including proofreading and testing across all platforms

• Troubleshoot technical issues related to HTML templates and list segmentation

• Measure and analyze campaign performance to suggest improvements

• Manage email database and report on email marketing insights, revenue, and recommendations

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Digital Marketing & Business Strategy Consultant 

Advanced Laser Clinic & MedSpa

February 2020 to September 2021

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Developed a customized digital marketing and business strategy to assist my client in achieving their business goals. Identified the most effective ways of advertising or marketing by using various digital platforms. Defined the best market gaps and identified trends alongside troubleshooting pandemic related business problems and implemented solutions. 

 

• Evaluated and analyzed relevant market and industry information to identify business goals and set monthly quarterly, and annual KPI measurements

• Re-designed and optimized all their digital content in the wake of a pandemic (Social Media, E-Commerce, Google My Business, and SEO) while continuously performing timely audits

• Analyze business practices and goals and made suggestions for improvements

• Optimized over 15 landing pages resulting in a 21% lift in organic search traffic

• Grown their Instagram and Facebook followers and engagement by over 100%

• Assisted with operations, inventory management, and improved business processes to efficiently  retain and maintain client relationships

• Calculated and budgeted return on ad spend (ROAS) and comparing it against industry averages

• Identifying new opportunities to encourage customer engagement

• Led website architecture redesign, leading to a two-second faster load time and a 16.5% decrease in bounce rate

• Recommends & evaluates tools we could be using to improve our insight

• Identified major bottlenecks in client care procedures 

• Conceptualized and executed a multi-touch blog, social and email marketing campaign that reached 100,000 unique impressions

• Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram and Google)

• Spent 65% of each day utilizing Google Analytics, Google My Business Analytics, Instagram & Facebook Analytics to analyze large volumes of data to influence decision-making processes

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Senior Client Service Associate

SNW Asset Management

June 2014 to August 2016

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Managed day-to-day responsibilities, created a proper foundation for cross-training, drove new client service procedures while upholding a standard of excellence for our clients.

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• Coordinated with vendors and managed office event planning (on and offsite) 

• Directed the planning and execution of corporate events (meetings & offsite events)

• Managed and coordinated business development & marketing material

• Created and managed off-site work events and parties / coordinating third-party vendors

• Assumed Office Manager duties during a point of transition

• Synthesized qualitative and quantitative data in order to identify new

 

Advanced Analytics Intern

BNY Mellon Asset Servicing

May 2012 to April 2014

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Worked with the analytics and product services team on production, projects, and client deliverables. Directly assisted the management team in order to assist in day-to-day efforts.

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• Created written procedures for future intern reference

• Assumed the role as a Data Analyst for an associate on leave

• Research and benchmark analysis in support of client needs